The Student Cookbook
Role: Project Manager
Project Areas:
Mobile App Development
User Experience Design
User Interface Design
Product Management
Date
August 2021
About This Project
I founded a food blog marketed towards high school & university students. This consists of recipes, video tutorials and online content that is 100% free and easily accessible to everyone on the blog website www.thestudentcookbook.com.
In line with the positive engagement and progression of this initiative, I have created mockups of the next development stage of The Student Cookbook, a mobile application. This app will allows users to easily access recipes offline, as well as a new meal plan feature to simplify students' cooking experiences.
Prototypes & Mockups
Project Timeline
July 2023 - Present
September 2020 - September 2022
August 2020
- The Student Cookbook is undergoing rebranding and reshuffling to improve content produced
- Launch of mobile app development as part of the next stage of production for the brand
- Instagram account @the_studentcookbook launched to reach a wider market and aid in ease of accesibility
- Conducted several marketing and ad campaigns, boosting engagement by 178% and growing the following to just under 1000 followers
- Blog launch on website www.thestudentcookbook.com
- Consists of free downloadable recipes and video content
- Prioritised Search Engine Optimisation to increase website traffic by 224% in 5 continents